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Posted by wpadmin on April 12, 2016
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Abu Dhabi Vision 2030: The UPC has developed the Abu Dhabi 2030 Urban Structure Framework Plan to optimize the city’s development through a 25-year program of urban evolution. In doing so, it is laying the foundations for a socially cohesive and economically sustainable community that preserves the Emirate’s unique cultural heritage. This foresight to plan for infrastructure ahead of time is a key example of a visionary governance.

Reflecting the dynamism and substance of this unique ‘Next Generation Planning’ mindset, the creation of an Abu Dhabi Vision 2030 brand identity brings together all the elements of this innovative approach, allowing the UPC to communicate the full scope of the plan to the Emirati communities.


The word ‘Vision’ is incorporated into the brand and reflects the visionary guidance of government initiatives. The new brand is also endorsed by the Brand of Abu Dhabi and complements its added value. The choice of colours illustrates the confluence of Abu Dhabi’s marine and desert environments, emphasising sustainable and controlled development policies within the plan that will preserve the Emirate’s physical and cultural identity.

Staying true to Abu Dhabi’s culture and heritage, the Arabic typeface used in the ‘Vision 2030’ brand reinforces Plan Abu Dhabi 2030’s vision to create an authentic Arab city. The contemporary design of the lettering illustrates its forward-thinking focus and the UPC’s foresight to plan.


The Abu Dhabi Urban Planning Council (UPC) is the agency responsible for the future of Abu Dhabi’s urban environments, and the expert authority behind the visionary Plan Abu Dhabi 2030 Urban Structure Framework Plan published September 2007. Chaired by His Highness Sheikh Mohamed Bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Chairman of the Abu Dhabi Executive Council, the Abu Dhabi Urban Planning Council defines the shape of the Emirate, ensuring factors such as sustainability, infrastructure capacity, community planning and quality of life, by overseeing development across the city and the Emirate as a whole. The Abu Dhabi Urban Planning Council ensures best practice in planning for both new and existing urban areas.


The Abu Dhabi Urban Planning Council’s primary purpose is to deliver upon the vision of His Highness Sheikh Khalifa bin Zayed Al Nahyan, President of the UAE, Ruler of Abu Dhabi for the continued fulfilment of the grand design envisaged by the late Sheikh Zayed bin Sultan Al Nahyan and the ongoing evolution of Abu Dhabi as a global capital city. By drawing on urban planning expertise locally, throughout the GCC and around the world.

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